Terrence J. Pranses, Research
Terry Pranses brings over 20 years of marketing and communications insights to Maslowski & Associates and to the clients of Pranses Research Services.
Terry’s skills as a focus group moderator, in-depth interviewer and quantitative researcher have been utilized for a number of new product and service launches, including those in such industries as apparel, energy, finance, food and beverage, healthcare, publishing, retail, telecommunications and travel.
American Express, Berkshire Hosiery, Drug Guild, Filofax Personal Organizers, General Public Utilities, HealthRider Exercise Equipment, IBM, Lord West Tuxedos, New York Business Group for Health/Pfizer, CIBC Oppenheimer, Pepperidge Farm, Remy Martin Beverages, Royal Caribbean Cruises, Time Inc. Magazines, UBS (PaineWebber),
Verizon (Bell Atlantic) and Vlasic Foods have been Terry’s clients. Many studies have dealt with new communications initiatives including advertising messages and identity systems.
Terry’s prior experience is on the advertising side, including a position with Young & Rubicam, where he was a Vice President, with both account management and new business responsibilities, and included work with American Home Products, Corning, Exxon, Johnson & Johnson/McNeil Consumer Products, Frito Lay, Mobil, Motorola, U.S. Postal Service and Verizon.
Terry holds a B.S. from the Wharton School of the University of Pennsylvania and an M.B.A. from Fisher College of the Ohio State University. He has taught marketing and advertising at Fairleigh Dickinson University, Felician College and CUNY.
Terry has been a featured speaker for the Conference on Corporate Communication, International Association of Culinary Professionals, Society for the Advancement of Management and Public Relations Society of America. Additionally he has been a Chapter Vice President and Board Member for the Business Marketing Association, and is a member of the New Product Development Consortium and the Wharton Club of New York. Terry Pranses has written for Quirk’s Marketing Research Review and Stagnito’s New Products. He has been profiled in Who’s Who in Communications.