Jack Appleman, CBC, Associate
Jack Appleman is a principal associate of Maslowski & Associates Public Relations,
and the Founder and President of SG Communications. Jack has had a 20-year career in public relations, having helped numerous associations and companies implement highly effective public relations campaigns and integrate diverse communications strategies.
Before founding SG Communications, Jack was Vice President of Marketing/Communications for The Tribus Companies, now Wachovia Insurance Services, where he launched a new department and developed an integrated public relations and marketing program that allowed Tribus to build visibility, distinguish itself from competitors, and increase revenues.
Previously, he was Vice President for the MWW Group, where he spearheaded an award-winning public relations campaign that enabled the Medical Society of New Jersey to become the source of authority in the public health care debate.
Jack has published several articles on public relations strategies and has earned numerous awards for writing and campaign development. As President of the Business Marketing Association of New Jersey, Jack serves on BMA's state and international boards. His publicity programs for BMA earned him five consecutive Awards of Excellence.
He is a frequent presenter on public relations and writing and teaches business writing within group and one-on-one forums. He is the author of the recently published
“10 Steps to Successful Business Writing,” published by ASTD Press.
Jack has also taught public relations and advertising at the College of Mount Saint Vincent in New York City and currently serves as an Adjunct Professor at William Paterson University in Wayne, New Jersey.
He received his BA in Communications from Ohio State University and his MS in Journalism from Ohio University. Jack holds the Certified Business Communicator designation from BMA and a Life & Health Insurance License from the State of New Jersey.