Bob Gagauf
Bob Gagauf is a senior branding and marketing specialist and has led the branding and marketing communications initiatives for an impressive number of well-known b2b and b2c corporations. For more than 2 decades, he has helped companies uncover and establish their key brand assets and market differentiators, and develop accurate positioning that has led to more effective marketing solutions. He has established a reputation of directing initiatives that help companies achieve greater awareness and increased market share.
Bob has a particular expertise in the health services sector, and has worked with a significant number of health care systems, hospitals, health services organizations and manufacturers of medical and dental products. He has proven success increasing patient census within the hospital market, and has led many new product and service line introductions.
Some of the health services organizations that Bob has positively impacted include, Bon Secours Charity Health System, Saint Clare’s Health System, Sultan Healthcare, The Musculoskeletal Transplant Foundation, and Saint Barnabas Healthcare System. He also has extensive experience within other industries, leading branding and marketing initiatives for Sharp, JVC, Konica Minolta and Mack-Cali Realty Corp.
Bob has held branding, creative and marketing communications positions on both the agency and corporate sides, including directing his own New Jersey-based advertising agency.