Communications Training
Good communications is essential to the success of any business. Today, more than ever, all organizations are faced with the challenge of reaching their target publics in a positive way while learning to master communications skills, deal with the changing media landscape, deciphering the social media phenomenon and wrestling with a 24-hour news cycle. Coupled with shrinking budgets, reduced staff and time constraints it has become even more challenging for business leaders and communicators to meet the objectives that support an organization’s mission.
To meet this growing demand, Maslowski & Associates Public Relations has developed a series of communications training programs designed to meet the challenges being faced by corporate leaders, marketing and public relations directors and staff, non-profit organizations and small businesses.
Our team of trainers is comprised of senior level communicators who each have spent more than two decades practicing within the field of public relations at corporations, public relations agencies, non-profit organizations, academia and as business owners. Our area of expertise ranges from government, healthcare, hospitality, telecommunications, home building and insurance,to banking, and education.
We’ve received awards and honors for our work, sat on corporate and non-profit boards, served as industry leaders, and essentially walked in your shoes having faced the same challenges during the course of our careers.
Our offerings include the following:
• Public Relations Planning: Development of the strategic public relations plan, media relations planning, development of research, communications vehicles, and metrics.
• Crisis Communications Planning: How to develop a crisis communications plan, work with constituents and key publics in times of crisis, learning to create the vision for potential crisis.
• Media Training and Presentation Skills: Learning best practices on how to present before the media and significant audiences.
• Social Media Planning and Training: How to create strategic social media communication to mesh with traditional public relations and marketing initiatives.
• Business Writing Training: Writing with clarity to improve overall communications.
• Ethics Training: An step-by-step approach to ethical development and decision-making for individuals at all levels of organizational life.
Our Team:
Irene Maslowski, APR, Fellow PRSA
Public Relations and Crisis Communications Training
Jack Appleman, CBC
Business Writing Training
Doug Fenichel, APR
Public Relations Training
Scott Sobel
Crisis Communications Training
Diane Thieke, APR
Social Media Training
Ann Willets
Ethics Training
Laurel Weber Snyder
Media Training
For further information or for a complimentary consultation, contact Irene Maslowski, APR, Fellow PRSA at 973-226-1494 or at Irene@imassocpr.com.