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Our Team
Irene
Maslowski, APR
President
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Irene
Maslowski is the President of Maslowski & Associates, a public relations
consultancy in
Roseland,
NJ, founded in 1988. With more than 15 years experience as a consultant with
public relations and marketing communications experience, Irene offers a
personalized approach that has helped attract and retain corporate, consumer,
non-profit, and business-to-business clients.
Prior
to founding her company, Irene was the Assistant Public Relations Director for
Jewelers of America, Inc. in
New York
City
. In
this role she was responsible for all public relations and communications
activities related to the bi-annual trade shows sponsored by the association,
including the management of the press room and media activities.
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Maslowski has been a recipient of the prestigious Pyramid Award from the
Public Relations Society of America in 2000 (Government/Public
Affairs/Community Relations); 2002 (Annual Reports/Magazines); and in 2003
(Community Relations/Special Events).
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She received her APR (Accreditation in Public Relations) from the Universal
Accreditation Board. The Examination for Accreditation in Public Relations
measures knowledge, experience, and professional judgment and is considered to
be the hallmark of professionalism within the public relations industry.
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Work Background |
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During
her career, Irene has supervised the development of successful communications
campaigns for many organizations and businesses, and has been the editor of
numerous newsletters and company publications.
Over the years she has worked with print editors and broadcast producers
on the regional and national level to obtain media placements for her clients.
She has been a contributing editor for such publications as
New Jersey Country Roads Magazine, New Jersey Business,
Garden State Woman Magazine, and Tactics
(PRSA’s official publication), and has served as the producer of two New
Jersey cable television shows.
Her
background within the public relations industry is varied and her range of
skills includes strategic public relations planning; speechwriting; grant
writing; coordinating special events, lectures, and seminars; creating press
releases and public service announcements and press kits; writing and editing
newsletters, brochures, and annual reports; and producing cable television
shows.
In addition
to handling her own client accounts, Irene has served as an adjunct PR arm to
several metropolitan area public relations, marketing, and advertising
agencies.
Irene's
contacts and strong media relationships have led to successful placements in
many regional and national print and broadcast outlets. Examples of national
placements include coverage in Woman's Day,
Ladies Home Journal,
Better Homes and Gardens, The New
York Times, The Wall Street Journal,
and CBS's Health Watch.
Throughout
her career, she has worked in a variety of industries and has serviced clients
in the following areas:
•
Business-to-Business
•
Non-Profit
•
Hospitality/Restaurants/Food
•
Municipalities/Government
•
Healthcare/Hospitals
•
The Arts
•
Community Relations
•
Consumer Products
•
Education
•
Museums and Historic Foundations
Irene's
work has been well received by clients and peers alike.
She has been a recipient of the prestigious Pyramid Award from the
Public Relations Society of America in 2000 (Government/Public
Affairs/Community Relations); 2002 (Annual Reports/Magazines-Non-Profit); and
in 2003 (Community Relations/Special Events-Non-Profit).
She
is the past President of the New Jersey Chapter of the Public Relations Society
of America (2002-2004) and a Vice-President of the Board of Directors of the
Association of Women in Communications, Northern New Jersey Chapter.
She
frequently lectures to organizations and colleges and universities on various
topics related to public relations:
Jersey City University; The College of Mt. St. Vincent; Public Relations
Society of America (PRSA)-National Conference 2004; Towson University; New
Jersey State Housing Authority; New Jersey State Chamber of Commerce; New
Jersey Builders’ Association-Atlantic City; New Jersey League of Women Voters;
New Jersey Society of CPAs; Small Business Administration (SBA)-Rutgers
University.
Irene
received her Accreditation in Public Relations (APR), which is administered by
examination through the Universal Accreditation Board and the Public Relations
Society of America. The Examination for Accreditation in Public Relations
measures knowledge, experience and professional judgment and is considered to
be the hallmark of professionalism within the public relations industry.
Irene
completed her undergraduate work in Liberal Arts at Thomas Edison State College
in
Trenton,
New Jersey, and is currently studying for a
Masters Degree of Science in Communications Management at the Newhouse School
of Public Communication at
Syracuse
University
.
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Jack
Appleman is a principal associate of Maslowski & Associates
Public
Relations, and the Founder and President of SG Communications. Jack has
had a 20-year career in public relations, having helped numerous
associations and companies implement highly-effective public relations
campaigns and
integrate diverse communications strategies.
Before
founding SG Communications, Jack was Vice President of
Marketing/Communications for The Tribus Companies, now Wachovia Insurance
Services, where he launched a new department and developed an integrated
public relations and marketing program that allowed Tribus to build
visibility, distinguish
itself from competitors, and increase revenues.
Previously,
he was Vice President for the MWW Group, where he spearheaded an
award-winning public relations
campaign that enabled the Medical Society of New Jersey to become
the source of authority in the public health care debate.
Jack
has published several articles on public relations strategies and has
earned numerous awards for writing and campaign development. As President
of the Business Marketing Association of New Jersey, Jack serves on BMA's
state
and
international boards. His publicity programs for BMA earned him five consecutive Awards of Excellence.
He is a frequent presenter on PR and writing and teaches business writing
in group and one-on-one forums.
Jack
also teaches public relations and advertising at the College of Mount
Saint Vincent in
New York City and serves
as an Adjunct Professor in the Corporate Communications Department at
Fairleigh
Dickinson
University in
Florham Park,
New
Jersey.
He
received his BA in Communications from
Ohio
State
University and his MS in Journalism from
Ohio
University. Jack
holds the Certified Business Communicator designation from BMA and a Life
& HealthInsurance license from the State of
New Jersey.
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Meredith
Landau is a public relations practitioner, specializing in media
relations. Prior to joining
the M & A team, Meredith worked in both the corporate and agency
sector.
Previous
positions include serving as an assistant editor for Modern Bride
connection and as a Media Relations Specialist for Fleishman Hillard
International Communications inn New York City.
Her
experience includes working on public relations campaigns For
Knoll Pharmaceuticals and the National Osteoporosis Foundation (NOF) and
the American Association of Medical Acupuncturists
(AAMA).
Her
track record of media placements has been exceptional and includes working
with journalists at Money, Fortune, The Wall Street Journal, Kiplinger’s,
The New York times, and Travel & Leisure. She has also secured
interviews and broadcast segments for clients at FOX, WNBC, WCBS in
New York,
Chicago,
San
Francisco, and
Tampa. |
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Terry Pranses brings over
20 years of marketing and communications insights to Maslowski &
Associates and to the clients of Pranses Research
Services.
Terry’s skills as a focus
group moderator, in-depth interviewer and quantitative researcher have
been utilized for a number of new product and service launches, including
those in such industries as apparel, energy, finance, food and beverage,
healthcare, publishing,
retail, telecommunications and travel.
American Express,
Berkshire Hosiery, Drug Guild, Filofax Personal Organizers, General Public
Utilities, HealthRider Exercise Equipment, IBM, Lord West Tuxedos, New
York Business Group for Health/Pfizer, CIBC Oppenheimer, Pepperidge Farm,
Remy Martin Beverages, Royal Caribbean Cruises, Time Inc. Magazines, UBS
(PaineWebber), Verizon (Bell Atlantic) and Vlasic Foods have been Terry’s
clients. Many studies have
dealt with new communications initiatives including advertising messages
and identity systems.
Terry’s prior experience
is on the advertising side, including a position with Young & Rubicam, where he was
a Vice President, with both account management and new business
responsibilities, and included work with American Home Products, Corning,
Exxon, Johnson & Johnson/McNeil Consumer Products, Frito Lay,
Mobil, Motorola, U.S. Postal
Service and Verizon.
Terry holds a B.S. from
the
Wharton
School of the
University of
Pennsylvania and an M.B.A. from
Fisher
College of the
Ohio
State
University. He has taught Marketing and
Advertising at Fairleigh Dickinson
University, Felician College
and CUNY.
Terry
has been a featured speaker for the Conference on Corporate Communication,
International Association of Culinary Professionals, Society for the
Advancement of Management and Public Relations Society of America. Additionally he has been a Chapter
Vice President and Board Member for the Business Marketing Association,
and is a member of the New Product
Development Consortium and the
Wharton Club of New York.
Terry Pranses has written for Quirk’s Marketing Research
Review and Stagnito’s New Products. He has been profiled in Who’s Who
in Communications. |